Figure 1: Online newspaper
As more and more people are leaving their traditional media behind for their all new digital tech devices, it’s no wonder everything is going wireless and digital. Making friends are now digital, television is now online, newspapers are now digital and better still, even our lives has evolved digitally. One of the newest trend that is running for a few years now, are the online newspapers. Take The Star newspaper for example, news is now uploaded almost immediately and editing is made easy by a click of a mouse. Readers can get the latest news on the very day before the news is out in the next day printed paper. The news also provides tags on certain key words so that readers can also get an archive of that particular subject. As Naughton (2006), explains that online papers has definitely changed communication in the new media ecosystem by allowing greater access from a single news article to explore other subject matters that come across. It also links to many other sites which helps readers to get something done much easier. For example, an article about renewing vehicle road taxes will be link to the site where people can go and renew. Naughton (2006), also adds that, this new form of publishing has communicated messages into instant action for people to take.
Figure 2: Facebook – new form of media
Alternatively, Facebook has the complete package in terms of replacing traditional media. According to Treadaway & Smith (2010), Facebook is the ultimate tool in replacing traditional journalism, PR, and advertising. News can now be updated from anywhere at any time through a mobile device with internet roaming. In terms of public relations, with the amount of friends and networking one has, mutual friends and new people can also join in to be heard or gauge a conversation with the other party. And that will follow by the word of mouth among friends and their network of contacts in terms of advertising. No wonder companies are leveraging on Facebook to introduce or promote a new product as the amount of people with friends that have more friends will be able to view the new product. This is proven to be true when putting the multimodality into play by Walsh (2006), when appropriate content accompanied by visuals, videos and music will be made more eye-catching and entertaining for viewers to gauge their attention to it, rather than a two dimensional medium that does not inject colour visuals, videos or music and interactive activities.
References
Naughton., J., (2006). Blogging and the emerging media ecosystem. (Online). Available at: http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf (Accessed on: 26/08/2011).
Treadaway., C., & Smith., M., (2010). Facebook Marketing: An hour a day. Indiana: Wiley Publishing Inc.
Walsh., M., (2006). Textual shifts: Examining the reading process with print, visual and multimodal text, Australian journal of language and literacy. Vol. 29, No. 1, p.24-37.
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